Privacy policy

The interest form

Our interest form appears on several pages of this site. It asks for:

• Your full name
• Your email address
• Your phone number
• The program you are interested in
• Your preferred schedule: weekday, weekend, or either
• An optional message

The form also contains a hidden field that only automated spam programs fill in. People using the form never see it.

When you submit the form, our website emails your answers to our company inbox using an email delivery service called Resend. We use them to reply to you and to contact you about the program you asked about. Submitting the form is not an application or an enrollment request.

If our email service fails when you submit, you will see a message asking you to call us instead. We keep a record that a submission failed, but not what you typed.

Booking a class with Calendly

Our certification course pages show a booking calendar provided by Calendly. When you book, you are using Calendly's system, not ours. Calendly collects your name, email address, phone number, and any answers you give to its booking questions, and handles them under Calendly's privacy policy. Calendly shares your booking details with us so we can run the class and contact you.

The calendar loads from Calendly's servers, so Calendly receives standard information from your browser, such as your IP address. While it loads, Calendly and services it uses set their own cookies (see Cookies). The link to request a weekend class also opens Calendly.

This website does not take payments. Payment for classes is made in person.

Meta Pixel and Meta Conversions API

We advertise on Facebook and Instagram, which are run by Meta. To measure and improve that advertising, we use two Meta tools: the Meta Pixel, which runs in your browser, and the Meta Conversions API, which sends information from our server to Meta.

The pixel loads on every page of this site. It tells Meta which pages you view and when you complete a class booking, and it sets Meta's cookies. We have set it up so that it does not send what you type into our forms.

When you book a class, our server confirms the booking with Calendly and then sends Meta:

• Your email address, name, and phone number, each converted with SHA-256 hashing before it leaves our server
• Your country (United States), also hashed
• The course you booked and its price
• Your device's IP address and browser type, which Meta requires and which are not hashed
• Meta's cookie identifiers from your browser, if you have them

Your browser also reports the booking to Meta through the pixel, without your name or contact details. Both reports carry the same booking code, so Meta counts the booking once.

Hashing replaces your details with a code. Meta can still use that code to match the booking to a Facebook or Instagram account, so this is not anonymous. Meta uses the match to tell us whether our ads led to bookings and to show our ads to people more likely to book. Meta handles this information under Meta's privacy policy.

We do not send Meta anything when you submit the interest form.

Under California law, sending this information to Meta is sharing personal information for cross-context behavioral advertising. We do not sell your personal information for money. You can opt out of this sharing — see Your choices.

Email

Our company email runs on Google Workspace. Messages you send us, including interest form submissions delivered to our inbox, are stored there under Google's privacy policy.

Hosting and server logs

This website is hosted by Vercel. Like any web host, Vercel's servers receive standard request information every time you load a page: your IP address, the page you asked for, the date and time, your browser type, and the page that referred you. Vercel keeps this in server logs that we can see. Our own server code also writes error messages to these logs.

Website analytics

This site includes Vercel Web Analytics and Vercel Speed Insights, which are part of our hosting.

• Web Analytics counts page visits without cookies. Vercel identifies a visit with a code built from the request that resets every day, so it cannot follow you from one day to the next or across other websites.
• Speed Insights measures how fast our pages load. It records the page, your browser, device type, operating system, network speed, and country, without tying them to you or your IP address.

We do not use Google Analytics or any other analytics service.

Maps

Our Contact page shows an embedded Google Map of our location. When that page loads, Google receives your IP address and may set its own cookies, under Google's privacy policy. Our “Get directions” links open Google Maps.